5 Best Internet marketing strategies that work for cabinet manufacturers
As homeownership increases — it’s hit an all-time high of 64 percent in the U.S. — the demand for cabinets has also increased. In fact, the most common home improvement projects are for bathrooms and kitchens, two rooms shaped by their cabinetry.
That growing demand provides your business with the opportunity to improve its revenue, client base, and reputation. It’s only a matter of promoting your unique selling points, as well as reaching your ideal client.
As a cabinet manufacturer, it’s crucial to have a strong online presence to reach potential customers and increase sales. With so many marketing options available, it can be overwhelming to determine which strategies will be most effective. Here are 5 internet marketing strategies that have proven to work well for cabinet manufacturers:
01. Search Engine Optimization (SEO)
SEO is a vital component of any online marketing strategy. By optimizing your website for search engines, you can increase your visibility and attract more traffic to your site. Focus on creating high-quality content that is relevant to your target audience and incorporates relevant keywords. Make sure your website is easy to navigate and has a clean, modern design that is optimized for mobile devices.
A few techniques for accomplishing that include:
Keyword research
When you conduct keyword research, focus on finding relevant words or phrases that your target audience uses when searching for products you may offer, like kitchen or bathroom cabinets. Then, incorporate them into your website’s content, such as your titles, headings, and meta descriptions.
Link building
Content leads to link building but focuses less on product pages and more on your active blog. If you’re sharing engaging and timely articles, for example, that encourages external or outside sites to share or link to your content. That action contributes to your SEO ranking.
Page speed
Another factor is page speed. If your website requires several seconds to load, that diminishes the user experience — and this is a challenge for your cabinet manufacturing company, as images are essential to your website. A one-second improvement to your page speed, however, increases conversions by seven percent.
That’s why it’s essential to optimize not only the content of your pages but also their load times.
02. Social Media Marketing
Social media platforms such as Facebook, Instagram, and Pinterest can be powerful tools for cabinet manufacturers. By sharing pictures of your products, providing helpful tips and tricks, and engaging with your followers, you can build a loyal following and drive more traffic to your website. Make sure to regularly post content that is relevant and valuable to your target audience.
If you incorporate social media into your digital marketing plan for your cabinet manufacturing company, remember to invest in social media platforms relevant to your audience and appropriate for your business.
At Skyex Media, our talented team of social media specialists works with a variety of platforms, including LinkedIn, Instagram, Facebook, and more. Plus, they take the time to research your audience and discover their preferred platforms, maximizing your investment and returns.
03. Content Marketing
For shoppers today, content marketing is beyond valuable. In fact, as a form of inbound marketing, it generates 54 percent more leads than traditional approaches. So, what does content marketing mean for you, as a cabinet manufacturer?
It means producing engaging and relevant content, like a blog post, ebook, or white paper, for your audience. It’s essential, however, that you develop content that’s worthy of shares and links from external sites, which our content marketing strategists specialize in to improve your success.
In fact, they bring more than 150 years of combined experience to the table.
04. Pay-Per-Click (PPC) Advertising
PPC advertising is a form of digital advertising in which you pay each time a user clicks on one of your ads. This type of advertising can be a quick and effective way to drive traffic to your website and generate leads. By using platforms like Google AdWords and Bing Ads, you can target specific keywords and demographics to reach your target audience.
As well, when users come to your site via a PPC ad, they’re 50 percent more likely to purchase your product than an everyday organic visitor. So, if you’re thinking about bringing PPC into your cabinet manufacturing company’s digital marketing plan, aim for specific, long-tail keywords.
05. Email Marketing
Email marketing is an effective way to keep your customers informed about new products, promotions, and other important information. By regularly sending newsletters, you can build a relationship with your subscribers and keep your brand top-of-mind. Make sure to segment your email list based on customer behavior, such as purchase history, to ensure that you are sending relevant information to each group.
That said, several techniques go into creating a successful email marketing campaign, including:
- Growing your list of subscribers
- Segmenting your subscribers
- Personalizing your emails
- Creating your email content and subject lines
- Delivering your emails at the best times
- Optimizing your emails for mobile devices
- Tracking your email performance
With our tailored plans, we ensure we launch a performance-driven email marketing campaign for you.
In conclusion, these five internet marketing strategies are a great starting point for any cabinet manufacturer looking to increase online visibility and drive sales. By using a combination of SEO, social media, content marketing, PPC advertising, and email marketing, you can reach your target audience and achieve your business goals.
Need a trusted partner for your digital marketing?
At Skyex Media, we let our results speak for themselves. With our hands-on approach to digital marketing, as well as our complete suite of Internet marketing services.
If you’re looking for a digital marketing company that your business can trust, we’re it. We see you as a partner, not an account number, and that’s a belief that our team embodies every day, whether they’re chatting with you, researching your competition, or analyzing the latest results of your campaign.
Chat with us today at 8347401845 or contact us online to get started!