Reels, Youtube Shorts, Tiktok, Pinterest TV: Which one is right for your business?

If you’ve been active on social media, you may have noticed the booming obsession with short videos. 15 to 60-second clips of makeup tutorials, top ten lists, educational information, and the list goes on.

Luckily for small business owners, developing quality short videos to promote your brand does not require a lot of time or high production value. Keep on reading to learn about the different popular short video platforms and features on social media so you can take advantage of them.

Youtube Shorts

• Film videos up to 60 seconds
• Ability to edit the video after its uploaded
• Creators can earn money from the Shorts fund
• Can add an age limit to the video

YouTube Shorts are perfect for any business looking to make short and simple videos for their viewers. With the 60-second video time and the simple editing features, YouTube Shorts are ideal for product highlights or advertisement-style videos. Keep in mind that it may be harder to expand your video viewership on YouTube Shorts since you cannot share videos with others.

TikTok

• Film videos up to 3 minutes
• A huge variety of sounds and video editing effects to use
• Can add captions to the bottom of videos
• Option to share videos with friends within the app

If you’re looking to appeal to a younger crowd, TikTok is the perfect place to do it. Additionally, it’s easy to build a community given the interactive features such as sharing videos, commenting, duetting videos, participating in challenges, and more. As a general tip, use the discover tab to see popular hashtags, sounds and challenges that you can incorporate into your videos.

Instagram Reels

• Tag shoppable products within videos
• Sticker function to interact with viewers
• Can send reels directly to friends and save them on your phone
• A huge variety of trending music and sounds

Instagram quickly became a treasured e-commerce platform for businesses and its developers brought that to its reels. Reels are perfect for advertising a product, as businesses can tag the link to the product within the video so viewers can simply click and buy the item. Brands already highly active or established on Instagram can make the most out of Instagram reels.

Pinterest TV

• Series of live videos from creators such as fashion designers, entrepreneurs, and more on Pinterest (can also view the recorder episodes)
• Hosts can tag the products they´re using for a shoppable experience
• Can interact with hosts and ask questions live

Pinterest announced the rollout of Pinterest TV only a few months ago. This is a big move for Pinterest as the platform never delivered video content to its users before. However, not every creator can take advantage of this feature – Pinterest TV is currently meant for established creators/brands on Pinterest to share information and their products.

Short-format videos are taking over, and businesses need to get accustomed to this new era. Taking advantage of the mentioned features and tips above will help you to navigate each platform with ease.

Thanks for reading our blog post! If you have any more questions and need a helping hand, reach out to us at hello@skyexmedia.com – we can’t wait to see what you can do!