The Most Important Social Media Trends for 2022
With constantly changing algorithms, intimidating trends, and daily changes, the digital world can be overwhelming.
As a digital marketing agency, it is important to keep an eye on what is going on in this ever-changing industry so that you can stay on top of the fluctuating trends.
As we are officially halfway through 2022, many social media trends have risen and are on the rise and are guaranteed to rule 2023.
However, before we can get that ahead, let’s evaluate how these trends are skyrocketing in the social world.
The Creator Fund is Growing
Following the surge of TikTok creators and influencers, many other social platforms have been tapping into the creator fund trend.
YouTube, Snapchat, Instagram, and TikTok have all put money into their own versions of a creator fund that is unique to their own application.
Creators aren’t limited to social media networks but those who do contribute to the $13.8 billion influencer industry.
According to a report on the creator economy, more than 50 million people worldwide consider themselves to be creators and have used monetized their content.
As a result, the creator fund across various social media platforms now sits at a whopping $13.8 billion dollars and has no plans on slowing down.
Talk about WOW.
Video Content is Dominating
Remembering the days of snapping a quick Instagram pic and adding a trending hashtag to it to let your friends know what you were up to? Those days are looking behind us.
Video content is taking the social world by storm, and there is no sign of it letting up in 2023.
Simply looking at the success of Stories, Reels, and TikTok demonstrates that engaging short-form videos are now the consumer’s preferred choice.
It is predicted by the end of 2022, video content across all social media platforms will account for 82% of all online content. In other words,
RIP Instagram photos consisting of bad 2015 filters throughout the feed; you will surely be missed.
Social Media for Customer Service
Many e-commerce businesses have begun to recognize social media networks as platforms for providing customer service, and have used it to their advantage.
This shift occurred gradually as businesses became aware that many customers attempted to contact them via social media. This could be due to a lack of response on other channels, or it could simply be because it was a more direct way to reach their audience.
Regardless of the reason, e-commerce businesses have started to utilize social media to connect with their target audience, and you should too.
TikTok is THE Social Media Platform
During the height of the pandemic, when social interaction was limited, and binge-watching Netflix series got tedious, what did people turn to? Posting videos on TikTok.
Gaining digital popularity in 2020, TikTok has since exhibited no signs of slowing down.
In September 2021, TikTok had 1 billion monthly active users. In addition, the company has been investing in the development of its advertising platform, making it easier for brands and businesses to establish a presence on the network.
And if that isn’t convincing you that TikTok is the social media platform, check out these record statistics from the past year:
Collaborating with TikTok creators can increase ad recall by 27%
90% of users log in every day
TikTok users spend an average of 89 minutes a day on the app
Needless to say, if you aren’t on TikTok yet, it’s time to get started.
Skyex Media
Stay ahead of all the social media trends with Skyex Media.
Get in touch today by booking a Discovery Call, and let’s chat with you more about how we can help you accelerate your social presence.